Bertman Design Studio | New Orleans, LA | 504.410.0607
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Founded in Louisiana, Confederate Motorcycles is named in honor of the South's courage and pride during the Civil War. I've never seen folks so passionate about the Civil War in my life. Being from Miami, which is really like being a Northerner, I learned a great deal about the war I didn't learn in school. I also learned how to ride a motorcycle. Confederate Motorcycles relocated to Birmingham, Alabama after Katrina. The brand has changed considerably, however I still love the classic, timeless solution designed in 2003 that definitely stands the test of time.
Fun fact: Tom Cruise, Brad Pitt and Nicolas Cage all own a Hellcat – or at least they did back in early 2000.
Confederate Motorcycles Brochure & Notecard
Confederate Motorcycles Pocket Folder
The inside motorcycle is the Wraith, a forward thinking, futuristic bike designed by J.T. Nesbitt for Confederate Motorcycles.
Confederate Motorcycles T-shirt for the Hellcat
Confederate Motorcycles Hellcat Poster
The Hellcat motorcycle was named after the carrier-based fighter aircraft debuted in 1943. It was the Navy's dominant fighter plane in the second part of World War II. The poster design is inspired by WWII Propaganda Posters which were designed to increase support for an Allied victory. Most of the American posters were designed with positive messages about duty, patriotism and tradition. All the characteristics the hand-produced Hellcat stood for.
Animal Rescue Organizations
I've been working with the Louisiana SPCA since 2001. They are an organization near and dear to my heart. In 2001 I worked with the talented, Mark Andresen, and together we created their logo. From there, Bertman Design Studio continued to fine tune the LA/SPCA brand through an old fashion newsletter (no e-marketing in those days), invitations, annual reports, postcards and brochures. After Katrina, the LA/SPCA found themselves homeless like many others. A capital campaign piece was designed to raise funds for a new facility and in 2007 a beautiful, state-of-art, building was built. Building a brand new home – and going through Katrina together – brought new life into an already thriving organization. I'm proud to be part of the LA/SPCA for all these years!
This newsletter was created (before e-marketing) to engage and inform the LA/SPCA audience and potential donors. Touting community success stories, tips and facts, event schedules and recipes this newsletter was filled with essential information for every animal lover. And we didn't forget to insert a self-addressed donation remit envelope. Designed as an oversized, one color piece and printed on recycled paper the newsletter was cost effective and eco-friendly.
LA/SPCA 2009 Annual Report
LA/SPCA Campaign Brochure
Eat, Drink, Be Merry
In 1997 PJ's Coffee's founder, Phyllis Jordan, wanted to change the image of the local franchise. We replaced the well known PJ's maroon plaid motif to an iron work, giving the brand a New Orleans feel while keeping the maroon and the PJ's lettering. To add color and clarity we color-coded each coffee roast, i.e. dark, french, medium, flavored and featured a story of how the roast's name came to be on the packaging.
Music & Festivals
Branding & Logos
New Schools for New Orleans
Shortly after Katrina, NSNO transformed education in New Orleans by being one of the first organizations to open Charter Schools.
Tulane Law School Viewbook
Tom Varisco Designs and I teamed up to work with Tulane Law School in 1995. Today we are still having a great time designing for them. The Viewbook above was designed in 2009 and distributed until 2014. In 2012 the concept changed from Down the Road and Around the Globe to the current concept, Global and Grounded. We are currently working on the new 2015 Viewbook which will be a different format, but follow the same concept. I am lucky to work with such talented people, clients included! Tom Varisco and I have been working together on various projects since 1990. He has been a mentor, a colleague and a great friend.